There’s only a few weeks to go until Ultra Music Festival’s 20th birthday bash in Miami, and the Swedish House Mafia reunion rumour mill is running at full speed.
If you’re not across your SHM Reunion Gossip, here’s a quick recap: late last year, Ultra Miami teased that their 2018 event would feature “Special Anniversary Performances”, and fans should “expect the unexpected.” The announcement coincided with Swedish House Mafia completely wiping their Twitter account, and member Steve Angello following bandmates Axwell and Ingrosso on Instagram.
All of this, coupled with the fact that the group tearfully farwelled the dance world on stage at Ultra Miami exactly five years ago, prompted many to assume a 2018 reunion was on the cards.
The speculation has only grown in the months since, and last week fans went into a frenzy after the band updated their profile and cover photos on Facebook — a typical move by acts who wish to whip up hype. And boy, did the move whip up some hype:
SWEDISH HOUSE MAFIA JUST CHANGED THEIR FACEBOOK PROFILE PICTURE *HEAVY BREATHING* pic.twitter.com/GfUqv7eKy5
— EDM Maniac (@EDMManiac) March 2, 2018
*Swedish House Mafia changes their cover picture*
EDM Twitter : pic.twitter.com/tUEX0VPL5y
— vee (@Viiancax3) March 2, 2018
Curiously, we noted that the photos don’t appear to be changed on their Facebook page in Australia. Longtime SHM manager Amy Thomson attempted to throw cold water on the situation by insisting she was just “cleaning their socials”.
No update. Just me cleaning their socials like I do every year. https://t.co/BR8sd5PZbf
— Amy Thomson (@theamythomson) March 3, 2018
Steve Angello also attempted to calm the crazed fans that were bombarding his Twitter and Instagram, writing that a Swedish House Mafia reunion would hardly be “unexpected”:
“If you expect the unexpected it’s not unexpected,” he wrote on Instagram. “Usually that phrase is used when there’s nothing exciting happening. It’s like you go to the amusement park and the slogan says “expect the unexpected” before you enter the “haunted house.”
Ultra are also remaining tight-lipped about the possible reunion, with CEO Russell Faibisch only admitting that the special performances would be “something huge”.
“Every year we pride ourselves on delivering for our fans special unannounced performances and surprises,” Faibisch told Magnetic Magazine. “But for the big 20th anniversary, we knew we had to deliver something huge. Something unique that can only be seen at Ultra. It is completely under wraps. The only thing I can say is to expect the unexpected.”
Which seems to be the only thing anyone is saying. All we can do is wait until Ultra Miami takes over Bayfront Park at the end of this month.