SoundCloud’s paid streaming service just launched in Australia
After years of uncertainty regarding its future, SoundCloud announced back in May that it would be introducing a paid music subscription service. Today, it has officially arrived, with Australia and New Zealand being the first countries in the Southern Hemisphere to experience the new service.
SoundCloud Go will offer access to an expanded catalogue of established and emerging artists (over 135 million tracks in total); as well as allowing for offline and ad-free listening. There’s good news for creators too – the introduction of advertising on the free service will finally give them the opportunity for renumeration.
SoundCloud Co-Founder and CEO Alexander Ljung adds: “With creators at the centre of everything we do, the launch SoundCloud Go and the introduction of ads to the free service enables us to continue to build the most progressive artist remuneration system in the world, while offering listeners everything from emerging creators, new tracks from indies, global hits as well as hits in the making, all in one place.”
It’s available through the iOS App Store and Google Play, as well as through the site itself. There’s the usual 30-day free trial on offer, after which an AU$11.99 monthly subscription fee will apply. For all active Pro Unlimited creator subscribers a discounted rate of AU$1.99.
For those that don’t want to jump on the bandwagon fear not, because the free service will remain firmly in place. Earlier this year, SoundCloud co-founder told Wired: “All of that stuff [remixes, DJ mixes, etc] can live now on the platform side by side with premium content,” Wahlforss told Wired. “A lot of people might think, ‘Oh, they’re getting further away from their path.’ But actually this gets us very much closer to our vision. And it’s very positive for DJs.”
The current free service will now be bolstered by audio and in-stream native advertising, promoted profiles, and new creator partnerships.
For all info, head to SoundCloud’s website.