Is this the greatest club concept of all time?
By now, you’d be aware that South Africa is a hotbed of forward thinking and continual innovations in dance music and clubbing. As well as Die Antwoord and the one-armed DJ who completed a 60 hour set, the embattled nation now has another notch for its belt: an Avatar themed nightclub.
Well-heeled Johannesburg residents can now head to the city’s newest nightspot ‘Avastar’, which according to an illuminating promo video (below) opened on Friday night. “We created Avatar themed nightclub, based around the movie Avatar,” the cigar-smoking, heavily Afrikaans-accented club owner Mike Basson explains. “We’ve got flamefrowers. Every 10 minutes we gif you a flamefrow display.” That’s not all! “We’ve got like a laser display show on the bar counters,” Basson continues between puffs. “All the laser interacts and comes directly through to your drink.”
Sure enough, a second video of the club’s opening night reveals plenty of those promised flamethrowers alongside a sea of 2004 fashions, a choreographed dance display and topless, body-painted Avatar hosts. What’s more, the grand opening even boasted an appearance from celeb-for-hire David Hasselhoff.
But like any high-brow establishment, Avastar has rules. “If you approach any of my ladies in Avastar, you approach her with an Avastar cocktail,” warns Basson. “Be gentlemen! Ladies, you’re not obligated to give a guy any attention, but be nice!” The website also bans any firearms, however patrons are assured that there is a “gun safe” available on the premises, presumably right next to the cloakroom.
If Avastar makes it to its second weekend without being sued into submission by James Cameron, they’ll be presenting a ‘Fantasy Dreams’ themed night. Hopefully there’ll be some amazing video footage of that, too.