News

David Guetta too rude for Australia, board rules

French megastar David Guetta’s promotional images have always skirted the line of good taste, as inthemix noted in our recent feature How not to take a DJ press shot – and when David and Cathy Guetta dropped the cover art for their latest F***k Me I’m Famous mix back in June we noted that the cover art was a little bit off, even by the exhibitionist couple’s usual over-exposed standards.

Turns out we weren’t alone in wondering if it was all just too much Guetta for the eyes to handle. The Australian Advertising Standards Board has ruled that the outdoor poster art for Guetta’s FMIF 2013 Ibiza Mix should be taken down after complaints from the public.

The ASB ruled that “in this instance the F word is being alluded to in conjunction with an image of a near naked couple and is used in a sexual context (fuck me). The Board considered that a reference to “fuck me” is strong and would be considered obscene by many people and its use in outdoor media is not appropriate,” media news website Mumbrella has reported.

“The Board considered that its placement outdoors makes it likely to be viewed by a broad audience which would include children. The Board considered that the content of the advertisement is not appropriate for viewing by children,” the ASB said.

Guetta, who was recently named the world’s third highest paid DJ in the Forbes list of the top earning dance music acts, will hit Australia to headline Stereosonic this November and December (hopefully with clothing intact).