Bloody Beetroots on being “greatly hated & greatly loved”

The coming summer will see Italian electro renegade Bob Cornelius Rifo bring the Bloody Beetroots back to Australia for Big Day Out, and he recently spoke to inthemix about the new show he has planned. In the past, we’ve seen the Beetroots in DJ mode (most recently front and centre on the Stereosonic mainstage behind their custom-designed booth) and the Death Crew 77 live band set-up, but Rifo says the headline sets in the Boiler Room will be something different again. “I can not tell you much except that it will be a big step forward,” he told us. “Both musically and theatrically speaking. Having played my songs with Bloody Beetroots Death Crew 77 and the DJ set, I have gained a new vision of the project – a more versatile, compact, furious and dance-inducing vision.”

On the topic of his Australian connection, the band leader admits his outfit is divisive, but we get what the Bloody Beetroots is about. “Australia has a young dance music crowd, which often means they are open to change and more intelligent and versatile about their music,” he said. “The Bloody Beetroots as a project has undergone significant changes over time which have led it to be greatly hated and greatly loved. The Australian crowd has learnt how to deal with this metamorphosis before many other nations.”

As with all things auteured by Rifo, the new Beetroots single Rocksteady splits opinion, but it’s hard to deny its festival-ruling potential. “It’s kind of post-electro,” he said of the single in our chat. “A new era of citations and quotes from other genres. Thin Lizzy, King Crimson, Goblin and Daft Punk are all pretty explicit references.”

Despite coming at dance music from a very different perspective, Rifo’s fellow Boiler Room drawcard Kaskade also told inthemix this week that he loves a cross-genre mix. “I’ve played a lot of festivals in Australia, but I always heard about the huge one called Big Day Out,” he said. “It’s more of a mixed bag, like Australia’s version of Coachella ‘cause there’s rock & roll and an electronic tent. I always like festivals like that, ‘cause I feel you get such a dedicated music audience. They know exactly what they’re getting into.”