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Arsenio Hall’s new late-night talk show plans to “showcase EDM”

In September, comedian Arsenio Hall will be reprising his late-night talk show after 19 years off the air. Hall had a hugely popular run from 1989 to 1994 and, in the hopes of duplicating that success, Hall’s new producers are taking a very 2013 approach: “We want to be the first show in late night to showcase EDM,” music producer Chris McDonald told Billboard this week. “Other shows can’t quite figure out how to translate that to TV. It’s going to be tough, but we’re coming up with ways to pull it off.”

It could be a savvy move for Hall, whose show will air on 30 local stations during the packed 11 p.m. time slot.; he’ll be battling Jay Leno, David Letterman, Jimmy Kimmel, Jon Stewart and Chelsea Handler for viewers. Billboard reports that Hall will interview more musicians than his competitors, including those who aren’t promoting an album, a plan that could work for singles-based dance artists.

“My plan isn’t to take away from anyone,” Hall says of his fellow hosts. “It’s to find an audience that thinks they don’t have a show… I stepped back into the business to present what’s ahead of the curve to a new generation.” The first incarnation of The Arsenio Hall Show was heralded for speaking to the “MTV generation,” so could its second coming hit it big with the EDM generation? We’ll have to wait until September 9 to find out.

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